Solar lights sold
Posted on 20 December 2012
Apart from looking forward to Christmas, and also the New Year, there's a third reason to get excited this December... SolarAid's BBC Radio 4 Appeal, with best selling author, Ian McEwan! Our Director of Fundraising, Richard Turner, gives us his reaction after watching from 'behind the scenes' at the appeal.
Every so often, as a fundraiser, you have one of those moments that you will always remember. You can picture the people you were with, the sounds, even the smells. And the moment that seals the memory is when the hairs on the back of my neck rise. It's my instinct telling me I've just witnessed something special.
The last time I had one those moments was whilst observing the recording of the SolarAid radio appeal with writer Ian McEwan; his delivery was extraordinary. Each word was carefully considered, crafted and spoken.
Here is a taster video, recorded straight after the appeal when Ian spoke freely about how he got involved in supporting SolarAid. He says in words what so many of us who work at SolarAid feel. He captured why we are driven to do what we do each day.
Please listen to Ian's full message to be broadcast on BBC Radio 4, Sunday 30 December at 7:55 am, or for those late risers 9:26 pm. If you miss it you can listen to the repeat on Thursday 3 January 2013 at 15.27 pm, or simply click this link and listen online.
If you react as I did, and get the equivalent of my 'hairs on the back of the neck sensation', please share your experience and do what your instinct tells you. You'll remember the moment you did so.
Follow Richard on Twitter: @ifundraiser
Learn more about our BBC Radio 4 Appeal
SunnyMoney CEO fundraising BHAG Brave Lighting homes Kathy Sunny Schools fundraiser Sean Conway Hult Steve Andrews Solarcentury TED John Keane teachers Research Ralph Greenland Digital soccket Gill Davies Twitter Events Richard Turner Susie Wheeldon Solar Cycle Diaries Victor Koyier Steve Woodward SunFunder Kathy Hill education Pippa Palmer Brave Mhonie slideshow Rick de Gaay Fortman Tanzania Kat Harrison school zambia Kenya Radio 4 Ian McEwan Malawi Ray of Sunshine Impact ecobuild solar lighting solaraid solar charity Africa ecobuild 2013 solarhub. right to light sustainability sunshine is free BBC solarhub right to light Solar Hub sunrisekat sunnymoney jeremy leggett impact Kat Harrison Ray of Sunshine Senegal Ashden awards Make it a Million Solar Energy Charity non-profit organisation Charlie Miller ECOWAS GOGLA sunrise kat jeremy Kenya Blogs Staff Light Libraries Uganda Pay-As-You-Go-Solar Climate change poverty Kerosene